Rising Popularity of Social Media
Relevance
Do Americans use multiple social media platforms?
A majority of Americans use YouTube and Facebook, while Instagram, Snapchat and TikTok are more popular among those under 30, according to a Pew Research Center survey of 1,502 U.S. adults conducted between Jan. 25 and Feb. 8, 2021. The survey found that 47% of Americans use at least three social media platforms.
What was the rate of global social media user growth in 2021?
The number of social media users globally grew 10.1% in a year, from 4.2 billion in January 2021 to 4.62 billion in January 2022, according to Smart Insights' Global Social Media Statistics Research Summary. This growth rate is notably higher than the pre-pandemic slump seen in 2018-2020. Over 2.5 billion people use at least one social media channel each day.
Do you use social media daily?
In today's society, social media has become an integral part of everyday life, used for communication, news, and decision-making. As mentioned in a study conducted by InSegment in 2012, 87% of respondents reported using social media daily. 79% of respondents stated that they use social media to access news and information.
Visibility
What is the growth rate of global social media users?
The number of global social media users has grown by a significant 10.1% from 4.2 billion users in 2021 to 4.62 billion in 2022, according to Smart Insights research. This is a notably higher growth rate than the pre-pandemic years of 2018-2020, indicating a strong resurgence of social media usage. Real data shows that the number of daily active users on Facebook has increased by 16% year-on-year in 2021.
Do you use social media?
A majority of Americans use YouTube and Facebook, while younger adults have higher usage of Instagram, Snapchat and TikTok, according to a survey by Pew Research Center conducted from Jan. 25 to Feb. 8, 2021. Social media use is highest among young adults ages 18-29, with 85% reporting they use Instagram, 82% using Snapchat and 44% using TikTok.
How widely is social media used to access news?
Social media is a popular source of news in many countries, as over 70 percent of adults in Kenya, South Africa, Malaysia, and the Philippines use it to access news, according to Statista's 2021 report. It is estimated that by 2021 there will be 3.6 billion social media users worldwide.
Engagement
What are the benefits of social media engagement for businesses?
Social media engagement is essential for any business that wishes to establish meaningful connections with their customers, as it can have a significant impact on brand loyalty and customer retention. As stated by research by Sprout Social, engagement is one of the top 3 factors that drives people to make a purchase from a brand. To increase engagement rates, businesses should focus on creating content that resonates with their target audience, using tactics such as competitions, polls, storytelling, and influencer partnerships. Providing incentives such as discounts or coupons can also help increase engagement.
How did social media engagements change due to COVID-19?
On average, social media engagements increased by 44 engagements per day and 7.3 engagements per post per day due to COVID-19, according to a study by Sprout Social in 2020. This follows the trend of increased posting volume by different industries which was also observed by Sprout Social. It is evident that the pandemic has had a significant effect on social media engagement.
What percentage of internet users are active social media users?
Around 57% of the world's population is actively using social media platforms in 2021, with North America having the highest penetration rate of 82%. Cited from a study by Statista, 93.33% of 4.8 billion internet users are active social media users. Social media usage is expected to continue to grow over the coming years, with an estimated 3.43 billion new users joining by 2022.
Reach
What percentage of global users have joined social media in the last 12 months?
In October 2021, the global total of social media users has increased to 4.55 billion with an average daily increase of 1 million users per day, according to DataReportal's Digital 2021 October Global Statshot Report. This represents a 9.9 percent growth over the last 12 months, though user growth has slowed slightly over the past 3 months. Overall, digital usage has continued to increase across the world, with more people turning to online platforms for communication and entertainment.
What percentage of internet users are active social media users?
Around 57% of the global population are actively using social media, with 82% in North America. An info from a 2021 study by the Global Web Index, out of 4.8 billion internet users, 93.33% are active users. This figure is expected to continue to grow in 2022.
How often do teens use social media?
The increasing use of social media by teens has had a significant impact on their lives, with 81% of them using social media multiple times an hour, according to a 2018 Common Sense Media report. Mobile device access has seen a dramatic rise in recent years, further contributing to this trend. Evidence suggests that teens are increasingly exposed to potential risks associated with the use of social media.
Authority
What percentage growth in social media users was seen in 2021-2022?
The number of social media users globally grew by 10.1% in 2021-2022 according to Smart Insights' global social media research, reaching 4.62 billion users in January 2022. This is notably higher than the pre-pandemic slump seen in 2018 - 2020. Social media usage continues to be an important tool for brands to reach their target audiences, as well as a powerful platform for individuals to connect with each other.
Do Americans use YouTube and Facebook?
A majority of Americans use YouTube and Facebook, while Instagram, Snapchat and TikTok are particularly popular among those under 30, according to a 2021 survey conducted by the Pew Research Center. Over 1,500 U.S. adults were surveyed between January 25th and February 8th, with the results showing that nearly three-quarters of Americans used YouTube (74%) and two-thirds used Facebook (68%).
What has been the impact of social-media influencers?
The growing popularity of social-media influencers has led to a significant increase in their incomes, as the average price of a sponsored photo on Instagram has risen from $134 (£104) in 2014 to $1,642 (£1,276) in 2019, according to a report by marketing firm Izea. This indicates the ever-increasing demand for influencers across multiple digital platforms.
Clout
What is Klout?
Clout is a measure of one's social capital, and is determined by how much influence they hold on social media platforms such as YouTube. According to The Atlantic, Klout launched in 2008 to try and measure this, assigning users a score based on their online presence. Social capital is an important factor in many aspects of digital marketing, especially when it comes to influencer marketing.
What is clout chasing?
The 'clout chasing' phenomenon on social media has been identified as a popular way to gain exposure and attention online, by engaging in shocking or controversial content. Mentioned in a study by the University of Southern California, in 2021, this phenomenon has been linked to increased monetization of digital content. Research has demonstrated that content with a higher degree of controversy is more likely to be shared and to generate more engagement.
What is clout?
Clout is a popular concept used to refer to influence and power on social media, which has grown in popularity in recent years. According to Urban Dictionary, clout is defined as being famous and having influence or wanting attention on social media. Google Dictionary defines clout as influence or power, especially in politics or business. Social media users have taken notice of the power of clout, and have become increasingly focused on gaining influence and attention through their online presence. A study by the Pew Research Center found that 77% of Americans use social media, and this number is only expected to grow.
Impact
What are the impacts of social media?
Heavy use of social media has been shown to have a strong relationship with both positive and negative outcomes, according to multiple researchers. In particular, the top 7 impacts of social media are advantages such as increased networking opportunities and improved communication, as well as disadvantages such as the potential for cyberbullying and reduced face-to-face interactions. For example, a study conducted by the University of Missouri in 2020 concluded that social media can be an important source of support in times of need.
The news industry is being drastically impacted by the rise of social media, as more people are turning to online sources for their information. This is especially true for millennials, who are increasingly relying on online content for their news. According to a 2018 survey conducted by Pew Research Center, 67% of US adults get their news from social media sites such as Facebook, Twitter and YouTube. There is an increasing amount of data to suggest that people are spending more time on social media each day, with average use of social media websites rising from 2 hours per day in 2016 to 2.5 hours per day in 2019.
How can social media boost business sales?
Social media has a significant impact on businesses and can significantly boost sales, as the number of users on social media platforms is continuously increasing. Mentioned in Digital Vidya, in 2022 this platform will be more influential than ever before. Research indicates that businesses who invest in social media marketing often experience higher profits than those who don't.
Trust
What is the trust gap between news media and social media?
The trust gap between news media and social media has widened, according to the 2021 Digital News Report from the Reuters Institute for the Study of Journalism at Oxford University, highlighting worrying inequalities in access to quality information. This report shows that the gap between 'best and the rest' has grown.
What are the benefits of using social media for influencers?
Social media has come a long way since the launch of Six Degrees in 1997, with more than 3.2 billion users worldwide today. Influencers have taken advantage of its popularity to build trust with their audiences and create an online presence for themselves. Cited on Maryville University (online.maryville.edu), the rise of social media networks has transformed the way we communicate and interact with one another. It has had a major impact on businesses and how they reach their target markets.
How has the growth of social media users changed since the pandemic?
The number of social media users worldwide has grown by 10.1% YOY, from 4.2 billion in January 2021 to 4.62 billion in January 2022, according to Smart Insights' global social media research. This is notably higher than the pre-pandemic slump in growth observed 2018-2020. Around one-third of the worlds population now uses social media.
Credibility
What factors determine trust in news?
Trust in news is largely determined by the credibility of the news story and the news outlet, as well as other factors related to the story itself. This was found by Kohring and Matthes (2007) in their research on News Credibility and Social Media, and further supported by Kiousis (2003). Data from this study has shown that the more credible a news story is, the more likely it is to be trusted.
Can social media be used as a reliable source of information?
The continuous use of social media can enhance its credibility, according to a study by Wierzbicki (2018). This is supported by research conducted by scholars in the field of media, which has found that social media can be used as a reliable source of information.
What is the impact of social media on our lives?
Social media use has dramatically increased over the past six years, with 81 percent of teens using it multiple times an hour according to a 2018 Common Sense Media report. This increased access to mobile devices is likely to be the cause for this rise in usage, and further research will be needed to determine its impact on our lives.
Popularity
Why are social media influencers increasingly turning to Instagram?
The rise in popularity of Instagram for social media influencers is due to its better functionality for sponsored content, ability to direct traffic and generate commission, and other features such as tagging in pictures and captions, swipe up functionality, and bio links. According to the Global Media Alliance (GMA) on their website, 2020 has seen an increase in the number of influencers using Instagram as their primary platform. Research has found that influencers are more likely to engage with their followers on Instagram than any other social media platform.
How important is social media for news outlets?
Social media is a widely used news source around the world, with over 70 percent of adults in Kenya, South Africa, Malaysia, and the Philippines using it to access news, according to Statista.com's research in 2021. This indicates that social media is an important platform for news outlets to reach their target audiences. The data also reveals that people are increasingly relying on social media for news-related content.
What are the most popular social media platforms among teens?
The data from the Pew Research Center reveals that TikTok and Youtube are the most popular social media platforms among American teens aged 13 to 17. Parents should provide guidance for using these platforms, such as setting limits on screen time and monitoring their online activity. On PewResearchCenter.org, 2022 survey results show that parents should be aware of the potential dangers of letting young children use social media too early. It is important to discuss the potential risks of online interactions and cyberbullying with your kids.
Source:
- Pewresearch : Social Media Use, Pew Research Center.
- Smartinsights : .
- Buffer : Social Media Engagement, it, it.
- Datareportal : Digital 2021 October Global Statshot Report, DataReportal.
- Bbc : Incomes, growing popularity.
